Online fashion brand, Want That Trend, was conceived in Borne by fashion lover and mother, Victoria. After leaving school aged 16 without any qualifications, Victoria went straight to work, but this didn’t fulfil her ambition. When she became a mother, she noticed that there weren’t many clothes available that hid the body changes and insecurities that come after pregnancy. Realising that so many other women would also be in a similar position, she decided to take a new direction and combine her love of fashion with her knowledge of social media advertising, to create an online fashion business.
Victoria harnessed the potential of using social media as a marketing platform, and combined it with the rise of the ‘selfie’ in order to create an online business that has:
Victoria wanted to create a brand that resonates with all different types of women, particularly other mums. She wanted to create and sell clothes that would flatter all figure types, and reveal areas that women can sometimes be insecure about. This has led to an online fashion business of classy and affordable dresses for all occasions, that will make women all over feel good about themselves, and their body.