Content marketing is exploding. It makes sense, as a produced video can convey more information and users actually choose to watch it. Companies are willing to pay content marketers, including YouTubers, big dollars to have them promote their products and services. So how much do they really make?
How Much do You Pay a YouTuber to Promote Your Product.
Obviously this varies widely depending on the YouTuber’s audience and the marketing objective. In general, YouTubers typically charge around $10,000 per 100,000 views. It’s difficult to predict how many views a native video will get, so that is the risk an advertiser takes. This is where the real money is made on Youtube.
How Much YouTube Pays YouTubers Per View.
YouTube charges advertisers when a viewer watches 30 seconds or more of the ad, and typically charges around $.18 per view. Only about 15% of viewers will be counted as a “paid view” since many of them skip. Some rely completely on Youtube for monetise their content.
Who are the Top YouTubers?
Superwoman – $10.5 Million
Lilly Singh produces comedy sketches, music videos, and other media on her one-woman YouTube channel, “Superwoman,” where she has a rabid fan base of over 14.3 million followers. Singh has also released a feature film, called “Trip to Island Unicorn,” for YouTube Red, the company’s premium service.
Ryan Toys Review – $11 million
Ryan Toys Review is likely the envy of elementary school kids worldwide, the 6-year-old makes millions for his family by opening and reviewing new toys. The family-run channel has over 16.6 million followers.
Smosh – $11 million
Smosh, started by comedy duo Ian Hecox and Anthony Padilla, was one of the first YouTube sensations, becoming well known for the duo’s slapstick comedy videos that parodied video games and pop culture.
Dude Perfect – $14 million
Dude Perfect is a channel from twins Cory and Coby Cotton and three other “best buddies” from Texas A&M, all former high school basketball players. They do sports tricks and comedy, some of which makes fun of sports stereotypes.
Daniel Middleton – $16.5 million
Daniel Middleton, otherwise known as TheDiamondMinecart, is a popular YouTuber focused on the game Minecraft. Middleton posts daily reviews and gameplay videos. He is married to another popular Minecraft YouTuber, JemPlaysMC. This year, he had a world tour that included four sold-out nights at the Sydney Opera House.