Sales attribution model — Custom
Attribution divide
Commission is attributed via Custom attribution model. The model is explained below
Transactions in model Attribution period
Clicks only 100 days
Model description:
The custom model distribution means that the campaigns is dividing the commission per transaction based on three (possible) elements which all have their own weights in the commission calculation; the position of the touchpoint (using a linear, time decay or position based distribution), the site type of the publisher who created the touchpoint and the market segment of the publisher who created the touchpoint.
Elements in Attribution model
1. Position:
100.00%
Element 1. Position
The Position Based distribution for the “position” element means that the commission reserved for this element is distributed among a model in which the Initiating and Converting touchpoints get a fixed percentage and the remaining percentage is split over all assisting touchpoints. The following split is used:
Initiator:40.00%
Assist(s):20.00%
Converter:40.00%
Exceptions
Group Exceptions
Last Touchpoint 100% Exception:
If the last touchpoint is generated by an affiliate site matching either of the following selections, this touchpoint will get 100 percent of the (attribution) commission and no other touchpoint will be rewarded.
Site type(s):
Cashback and Loyalty
Fixed + Attribution Exception:
If the last touchpoint is generated by an affiliate belonging to either of the following selections, this touchpoint will be rewarded with a guaranteed 50 percent of the total commission plus share of attributed commission
Site type(s):
Coupon/Voucher sites
Attribution divide
Commission is attributed via Custom attribution model. The model is explained below
Transactions in model Attribution period
Clicks only 100 days
Model description:
The custom model distribution means that the campaigns is dividing the commission per transaction based on three (possible) elements which all have their own weights in the commission calculation; the position of the touchpoint (using a linear, time decay or position based distribution), the site type of the publisher who created the touchpoint and the market segment of the publisher who created the touchpoint.
Elements in Attribution model
1. Position:
100.00%
Element 1. Position
The Position Based distribution for the “position” element means that the commission reserved for this element is distributed among a model in which the Initiating and Converting touchpoints get a fixed percentage and the remaining percentage is split over all assisting touchpoints. The following split is used:
Initiator:40.00%
Assist(s):20.00%
Converter:40.00%
Exceptions
Group Exceptions
Last Touchpoint 100% Exception:
If the last touchpoint is generated by an affiliate site matching either of the following selections, this touchpoint will get 100 percent of the (attribution) commission and no other touchpoint will be rewarded.
Site type(s):
Cashback and Loyalty
Fixed + Attribution Exception:
If the last touchpoint is generated by an affiliate belonging to either of the following selections, this touchpoint will be rewarded with a guaranteed 50 percent of the total commission plus share of attributed commission
Site type(s):
Coupon/Voucher sites
